What We Believe In (And What We Don't)

WE BELIEVE IN:

• Killing Boring: It’s in the name for a reason. Boring is the enemy. It’s the beige wallpaper of the universe. We fight it. Everywhere.
• Radical Creativity: Not just "outside the box," but setting the box on fire. We push for ideas that make you, and us, a little bit nervous. That's where the good stuff is.
• Brutal Honesty: We don’t do fluff. We don’t sugarcoat. Feedback is fuel here. Expect it. Give it. Grow from it.
• High Standards: We care intensely about the work. We expect everyone to bring their A-game, own their shit, and push for greatness. No exceptions.
• Chaos with Structure: Yeah, we talk about death, we have weird themes, we might seem chaotic. But underneath, there’s a method. There's pressure. There’s a drive to actually make something amazing.
• Action: Ideas are cheap. Execution is everything. We ship. We deliver. We make it count.

WHAT WE DON'T BELIEVE IN (AND WILL ACTIVELY DESTROY):

• "Safe" Ideas: If your first thought is "let's play it safe" or "what if we toned it down?", we're not your people. Safety is boring's best friend.
• Corporate Fluff: Synergy, alignment, leveraging paradigms... please, just stop. Talk like a human. Be direct.
• Making Clients Happy at the Expense of the Work: We partner with clients, but we protect the integrity of the creative. We won't dilute good work to appease fear.
• Beige Energy: If you bring lukewarm, "just okay" vibes to the table, expect us to call it out. We need fire.
• Disrespecting the Craft: Whether it's strategy, design, copy, or ads – we respect the skill and effort it takes. Phoning it in is a cardinal sin.
• Hiding: There’s nowhere to hide here. Own your wins, own your screw-ups. Avoiding feedback is career suicide at KBD.

Bottom line: We're here for bold ideas, high standards, real talk, and zero tolerance for boring.